How to Save on Every Summer Must-Have

Enjoying the summer weather doesn’t have to be an expensive prospect if you know how to take advantage of smart shopping techniques and time your purchases around the major annual retail sales at the end of spring and throughout the summer.

Summer outfits

Enjoy the warmer weather with these suggestions on how to spend money on clothing for outdoor exercise and activities, splashing around in the water, and relaxing in the sun.


Many swimsuits actually start coming out in late spring, especially in warmer climates, meaning that by the beginning of summer the first releases will start to go on sale. Look for outlet stores like Nordstrom Rack and Neiman Marcus Last Call to begin stocking spring’s swimsuit styles around May.

Spring clothing

Don’t rely on the season that clothing styles are marketed toward – many outfits going on sale now at the end of spring can do double duty in warmer summer weather.


Similar to clothing outlet stores, many shoe outlet stores will begin to offer summer-worthy sandals, heels, and hiking boots in early summer. Look for brand-specific factory outlet stores like Nike and Skechers, as well as general shoe outlet stores like Rack Room Shoes and Famous Footwear.

Lingerie, workout clothes, and swim suits

Victoria’s Secret’s annual sale is in June, and many other lingerie stores follow suit. These savings are often the best now that they will be all year, which is perfect if you’re ready to enjoy your new summer body. Victoria’s Secret also sells workout clothes and swimsuits for your other summer activities.

Summer activities

With students out for the summer, this season is a great time to enjoy family outdoor activities in the warmer weather, as well as for adults to get a chance to enjoy the weather without children around.

Summer fitness

To get in the best shape for bathing suit season, you can take advantage of the many deals and promotions that fitness centers and gyms run in the middle of summer, when sales are down after the rush of New Year’s resolutions gym memberships has passed. Look for gym deals with no initiation fees or contracts. You can also check out yoga studios that might offer discounted outdoor classes and swim clubs for you to enjoy the water while exercising.

Water parks and amusement parks

Water parks with rides, lazy rivers, and a relaxing place for families to sit and enjoy the sun are popular during the summer, but their ticket prices can be high if you do not look for a discount first. To keep costs down, look for deals on sites like Groupon or Living Social or through local coupon books, see if there are reduced kids’ ticket price days, or consider group pricing options if you can get enough friends or family to plan a trip together.

Summer sales

Several great sales happen during the summer months, starting with Mother’s Day in mid-May. At many stores the discounts will not be limited to traditional Mother’s Day gifts like jewelry but will apply to the whole store, making this sale a great time to also shop for everyday items like clothes and shoes.

Memorial Day sales also offer major savings at the end of May, often on appliances, electronics, and outdoor items, meaning this can be a great time to shop for new patio furniture and outdoor grills to enjoy during the coming summer months.

If you can wait until the end of June, many Independence Day sales offer steep discounts on summer clothes and shoes, outdoor furniture and accessories, and home, kitchen, and outdoor appliances. Finally, for Father’s Day, many home improvement stores offer sales on tools so that shoppers can complete their outdoor projects before the summer’s end.